MBE
A team of consultants and mobility experts specializing in advising companies on the implementation of mobility budgets.
Vitala – Google Ads Budget Automation
A wellness center that is heavily dependent on external factors such as seasons, weather, and consumer behavior.
Challenge
The performance of online campaigns varied greatly due to factors such as search volume, weather conditions, and time of year. Manually adjusting budgets was time-consuming and led to wasted advertising spend.
VNHM's approach
- Development of a dynamic automation tool linked to Google Ads.
- Analysis of variables such as weather data, search volumes, and conversion rates.
- Automatic increase or decrease of budgets depending on circumstances.
- Continuous monitoring and optimization for maximum efficiency.
Result
Vitala saves advertising budget during periods of low relevance and invests wisely when the chance of conversion is highest. This ensures a higher ROI and a more efficient use of marketing resources.
Other cases
Depot 44
From day one, VNHM has been closely involved in the creation and development of Depot 44 — a unique sports and lifestyle destination built on the grounds of a former military airbase.